Growth Marketing Manager

About the Role

We are looking for a Growth Marketing Manager to build and scale our paid acquisition engine from the ground up. This is an opportunity to join a seed-stage, founder-led fintech startup where growth marketing is a core business function.

The role is acquisition-first, with a primary focus on building scalable user acquisition through paid channels. You will work directly with the founders, own performance marketing strategy, shape creative messaging, and help establish the company's growth function.

Key Responsibilities

• Build and own the end-to-end paid acquisition funnel.
• Manage and scale campaigns across Meta and YouTube (primary channels), along with LinkedIn and X (Twitter) where relevant.
• Develop growth strategies to acquire high-quality users while improving CAC and ROAS.
• Create and drive messaging and creative strategy in collaboration with external agencies, freelancers, and internal creative resources.
• Navigate platform-specific advertising policies and compliance requirements for financial services.
• Continuously test, optimize, and scale campaigns based on performance insights.
• Build and manage relationships with external agencies and creative partners.
• Collaborate directly with founders to define growth priorities and marketing strategy.

Ideal Candidate

• 2–5 years of experience in Growth or Performance Marketing.
• Experience in B2C fintech, lending, wealth, insurance, or other financial products.
• Strong hands-on experience with Meta Ads and YouTube Ads.
• Proven experience building a 0-to-1 acquisition engine rather than maintaining an existing one.
• Strong understanding of performance marketing metrics including CAC, ROAS, CTR, and conversion optimization.
• Experience owning creative strategy and messaging, not just campaign execution.
• Familiarity with financial-services advertising policies on Meta.
• Experience managing agencies, vendors, or external creative partners.
• Comfortable working in a fast-paced, founder-led startup environment with high ownership.

Preferred Background

Experience from fast-growing consumer fintech or finance-focused startups is highly preferred, particularly those focused on lending, investments, insurance, credit, or personal finance.

Work Environment

• Work Location: Noida
• Work Mode: Work from Office
• Reports directly to the founders.
• Individual contributor role with high ownership and decision-making responsibility.