VP Sales & Marketing — Residential

Location: Bangalore

Experience: 15+ years

Industry: Residential Real Estate

Search: Confidential

About the Opportunity

We are partnering with a Bangalore-based real estate developer to hire a Vice President — Sales & Marketing for its growing residential business.

With multiple residential project launches planned over the coming months, the organisation is looking for a senior leader to take end-to-end ownership of the residential demand engine — from product positioning and pricing recommendations to marketing strategy, channel management and sales closures.

This is a build-oriented leadership role for someone who can combine commercial acumen with strong execution, build high-performing teams and establish a repeatable, data-driven approach to launching and selling residential projects.

The role involves close collaboration with company leadership, including the promoter, and offers the opportunity to shape how the residential business scales.

Key Responsibilities

1. Residential Launch Strategy & Execution

• Lead residential launches end to end, from launch planning and positioning to inventory release, channel strategy and booking execution.
• Develop launch plans aligned with project objectives, target customer segments and agreed booking-value targets.
• Own launch performance within defined launch windows and drive consistent achievement across multiple concurrent projects.

2. Revenue & Commercial Performance

• Own residential bookings, price realisation per square foot, cost of sale and cancellations.
• Develop pricing recommendations and inventory-release strategies that balance sales velocity with realisation.
• Identify opportunities to improve conversion, revenue quality and overall commercial performance.

3. Sales & Marketing Team Building

• Build, scale and strengthen the sales, marketing, CRM and sales-operations functions.
• Hire, develop and retain high-performing talent across the organisation.
• Establish a strong second line of leadership capable of independently managing launches and teams.

4. Launch Playbooks & Operating Systems

• Create a documented, repeatable operating framework covering launch planning, pricing, channel management, funnel governance and performance reviews.
• Standardise processes across projects to drive consistency, accountability and predictable outcomes.
• Build systems that reduce dependence on individual performers and enable the business to scale across concurrent launches.

5. Data-Driven Sales & Marketing

• Establish a measurable sales funnel spanning leads, site visits, bookings and cancellations.
• Track performance by project, campaign and acquisition channel.
• Lead weekly performance reviews and use data to optimise conversion, marketing expenditure and sales productivity.

6. Integrated Marketing & Channel Management

• Lead brand, digital, performance and channel marketing strategies.
• Own marketing-budget allocation and monitor cost per booking.
• Build and manage channel partner relationships, including empanelment, incentives, productivity and performance.
• Ensure alignment between marketing investments, qualified demand and commercial outcomes.

7. Cross-Functional & Senior Stakeholder Management

• Work closely with company leadership, including the promoter, on commercial strategy and business performance.
• Partner with design, construction and customer relations teams to align sales commitments with project delivery.
• Establish a disciplined operating rhythm for sales reviews, marketing-spend governance and cross-functional execution.

What We Are Looking For

• 15+ years of professional experience, with substantial experience in residential real estate sales and marketing.
• Deep understanding of the Bangalore residential market. Relevant South Indian market experience will also be considered where Bangalore exposure is limited.
• Experience working with an established, large-scale residential real estate developer.
• Proven experience leading multiple concurrent residential launches involving homes priced at ₹1 crore and above.
• A strong track record of building and scaling sales and marketing teams, rather than only managing an existing organisation.
• Demonstrated ability to develop leaders who can independently manage projects and launches.
• Experience building repeatable launch processes and operating systems that have delivered measurable results across multiple projects.
• Strong commercial understanding of bookings, price realisation, cost of sale and cancellations.
• Working knowledge of brand marketing, digital and performance marketing, CRM, funnel management and channel partner ecosystems.
• A data-oriented, first-principles approach to decision-making, with the ability to challenge conventional practices.
• Confidence in working with promoters and senior leadership, with the ability to influence decisions and maintain a clear commercial point of view.

Location & Compensation

• Location: Bangalore
• Reporting: Company leadership
• Compensation: Competitive and aligned with experience, with a fixed and variable structure linked to bookings and price realisation. To be discussed during the selection process.

Confidentiality

This is a confidential leadership search. The organisation's identity will be shared at the appropriate stage of the process, with the candidate's agreement.