Head of Growth

Location: Remote | Type: Full-time

The Role

As Head of Growth, you will own the full growth engine — acquisition, activation, free-to-paid conversion, retention, and monetization — across our consumer app, Chrome extension, and emerging API/enterprise motion. You'll be our first senior growth leader, working directly with the founders.

We are past the "prove the product" stage and are now scaling aggressively. We are well-capitalized and prepared to invest meaningfully behind growth — including significant performance marketing budgets — provided every dollar is deployed with clear unit economics.

You will have real budget, real ownership, and the mandate to build a repeatable, measurable growth machine across the US, India, and other high-potential markets.

Key Responsibilities

• Own the growth model end-to-end: Define the north-star metric and build the funnel instrumentation, dashboards, and experimentation cadence for acquisition → activation → retention → revenue.
• Free-to-paid conversion: Design and run experiments on paywalls, pricing, trials, and packaging to materially lift conversion from our large free base to Pro subscribers.
• International expansion: Build market-specific playbooks for high-traction geographies (India, Brazil, Southeast Asia, and other emerging markets) — localized pricing, payment methods, positioning, and channel mix.
• Performance marketing at scale: Own the paid acquisition engine — Meta, Google/UAC, Apple Search Ads, YouTube, and programmatic — from creative strategy and audience testing to budget allocation and scaling, with disciplined CAC/LTV and payback economics. Our attribution stack (MMP) and analytics foundation are already in place with baseline CAC established — your job is to scale spend efficiently on top of it, layering in incrementality testing as budgets grow.
• Organic channel strategy: Complement paid with ASO/SEO, content, referrals/virality loops, and influencer and community programs to keep blended CAC healthy as spend scales.
• Activation & onboarding: Partner with product and engineering to reduce time-to-value (first captured meeting, first "aha" recall moment) and improve D1/D7/D30 retention.
• Pricing & monetization: Own pricing research and regional pricing strategy across consumer Pro, Max tiers and enterprise offerings.
• Build the team: Hire and lead a small, high-leverage growth pod (growth PM, analyst, lifecycle marketer) as the function scales.
• Voice of the market: Feed market and competitive intelligence and user insight back into the product roadmap.

Skills Required

• Deep fluency in product-led growth (PLG) and freemium subscription economics (conversion, churn, expansion, LTV/CAC, payback).
• Strong experimentation rigor: A/B testing, funnel analytics, cohort analysis; hands-on with tools like Amplitude/Mixpanel, AppsFlyer/Adjust, SQL a big plus.
• Performance marketing expertise (must-have): Hands-on experience managing and scaling large paid acquisition budgets across Meta, Google App Campaigns, Apple Search Ads, and YouTube — including creative testing frameworks, bid/budget optimization, attribution (MMPs like AppsFlyer/Adjust, SKAN), and scaling spend while protecting CAC and payback windows.
• Proven ability to grow consumer mobile apps (iOS + Android) — ASO, store conversion, subscription paywalls, and mobile retention mechanics.
• Experience with emerging-market growth (India, Brazil, SEA): localized pricing, UPI/local payments, vernacular positioning, and low-CAC channel building.
• Lifecycle and retention marketing: push/email/in-app messaging strategy that drives habit formation without feeling invasive.
• Comfort operating in 0→1 ambiguity at a seed-stage startup: scrappy, hands-on, willing to run campaigns yourself before hiring.
• Excellent communication and stakeholder management with technical founders.
• Bonus: familiarity with AI/productivity tools, developer/API go-to-market, or B2B2C motions.

Qualifications

• 7–12 years in growth, with at least 3 years leading growth at a consumer app, SaaS, or AI product company.
• Demonstrated track record of scaling a product from tens of thousands to millions of users, or meaningfully improving paid conversion/revenue at scale.
• Experience at a venture-backed startup (seed to Series B) strongly preferred.
• Bachelor's degree in engineering, business, or related field; MBA optional — outcomes matter more than credentials.
• Comfortable working remotely with some overlap across US time zones for founder collaboration.

Your First 90 Days

Days 1–30 — Learn & Diagnose

• Deep-dive into the product, the existing analytics/attribution stack, and current funnel; interview users across segments and geographies.
• Audit the full funnel: install → activation → habit → paid conversion → retention. Identify the top 3 leaks.
• Review existing CAC baselines by channel and market; pressure-test attribution quality and identify where current spend is most and least efficient.
• Align with the founders on the north-star metric and growth targets.
• Map market landscape and pricing benchmarks across key geographies.

Days 31–60 — Quick Wins & Spend Ramp

• Launch the first wave of high-confidence experiments (onboarding flow, paywall placement/timing, pricing tests in 1–2 markets).
• Begin ramping paid spend on the most efficient existing channels against baseline CAC; open structured tests on 1–2 new channels and stand up a creative testing pipeline.
• Stand up a weekly growth review and experimentation cadence with clear hypotheses and success criteria.
• Ship an India-market pilot: localized pricing + payment methods + one scalable acquisition channel.
• Define the hiring plan for the growth pod.

Days 61–90 — Scale Spend & Systemize

• Scale winning paid channels aggressively with clear CAC/payback guardrails; kill what isn't working.
• Present a 12-month growth strategy and budget to the founders: paid spend ramp plan, channel mix, conversion targets, international roadmap, and team plan.
• Deliver measurable movement on at least one core metric (e.g., free-to-paid conversion, CAC efficiency, or D30 retention).
• Begin first growth hires (performance marketer likely among the first).

About the Opportunity

We are an equal opportunity employer, privacy-obsessed, user-first, and building the memory layer for human intelligence. If that excites you, we'd love to hear from you.