Marketing Lead

Marketing Lead – Channels & Brand

Why This Role is Career-Defining Join us as we scale across GT, Q-commerce, and D2C channels. As Marketing Lead, you’ll own the entire marketing engine—from platform growth and trade marketing to brand storytelling—driving visibility and conversions across both online and offline channels.

Key Responsibilities

1. Channel Ownership & Growth Drive sales and visibility across D2C, Q-commerce (Blinkit, Instamart, Zepto), and international e-commerce platforms Lead trade marketing, BTL activations, and in-store promotions for GT/MT formats Collaborate with Sales and Distribution teams to design demand-generation strategies

2. Brand Building & Storytelling Develop differentiated product positioning and seasonal storytelling across platforms Align marketing calendars with product launches and seasonal category priorities Ensure strong brand presence across packaging, in-store visibility, and digital touchpoints

3. Performance Marketing & ROI Run data-driven campaigns with external agencies; track and optimize CPA, ROAS, and CTR Build marketing systems to monitor channel-wise ROI and campaign effectiveness

4. Cross-Functional Collaboration & Team Leadership Work closely with Product, Sales, Supply Chain, and Design to execute 360° campaigns Manage internal and external teams (agencies, creative partners) to deliver high-impact outcomes

Who You Are

• 6–10 years in marketing, ideally in D2C, FMCG, or high-growth consumer startups
• Proven expertise in digital performance marketing + offline trade marketing
• Familiar with GT/MT retail dynamics and quick commerce ecosystems
• Strong execution bias, creative thinking, and data-driven decision-making

What You Get A chance to build and scale a consumer brand across channels, with a competitive package and leadership growth opportunities