Corporate Marketing & Brand Strategy

Position: Head – Corporate Marketing & Brand Strategy

Experience: 12–15 years

Industry: Real Estate

Role Overview

We are seeking an experienced marketing leader to build and strengthen the corporate brand across residential, commercial and office-space businesses. The role will lead brand strategy, integrated marketing, corporate communications and brand governance, working closely with senior leadership and business heads.

Key Responsibilities

• Define the corporate brand positioning, identity, messaging and brand architecture.
• Develop annual marketing plans aligned with business objectives and long-term brand priorities.
• Maintain a consistent corporate identity across projects, businesses and customer touchpoints.
• Lead integrated campaigns across digital, print, outdoor, events and sponsorships.
• Oversee PR, media relations, leadership communications, corporate announcements and reputation management.
• Partner with project and sales teams to ensure project communication aligns with the corporate brand.
• Lead creative, PR and media agencies, ensuring quality, timely execution and measurable outcomes.
• Own marketing planning, resource allocation and campaign effectiveness.
• Use customer insights, competitor research and brand perception studies to guide strategy.
• Build and lead the marketing team, establishing clear processes, responsibilities and performance measures.

Candidate Requirements

• 12–15 years of experience in corporate marketing, brand management and strategic marketing.
• Demonstrated ownership of building, repositioning or managing a corporate brand.
• Experience in real estate development, infrastructure or premium consumer brands; significant real estate exposure is preferred.
• Strong understanding of brand positioning, architecture, governance and integrated communications.
• Hands-on experience in PR, corporate communications and agency management.
• Proven ability to lead teams and collaborate with senior leadership and multiple business stakeholders.
• Strong strategic thinking, communication and execution skills.
• Ability to translate market insights into clear brand priorities and measurable marketing outcomes.

Essential Screening Criterion

Candidates must demonstrate corporate brand strategy ownership beyond individual project launches, sales support or performance marketing.